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Brainstorming Techniques: How to Unlock Your Creativity and Excel

Brainstorming Techniques
Brainstorming Techniques: How to Unlock Your Creativity and Excel

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Brainstorming is a proven way to increase your creative output and find innovative solutions to design challenges.

Studies conducted by the University of Texas at Austin and the University of California, Berkeley have demonstrated that brainstorming groups generate 2.5 times more ideas and are more likely to find creative problem-solving approaches than individuals working alone (Marvin Dunnette, 1975).

But how does brainstorming specifically impact your Product Design skills? In the dynamic design world, where innovation reigns supreme, brainstorming is indispensable for generating fresh, creative ideas and solving complex challenges.

A study conducted by the Nielsen Norman Group found that UX designers who incorporate brainstorming techniques into their process are more likely to create user-friendly designs.

Brainstorming equips you with the tools to craft intuitive interfaces, seamless user experiences, and visually compelling designs. It allows you to tap into a collective pool of knowledge and insights by bringing together diverse ideas and perspectives. This article will equip you with eight ideas for practical, creative brainstorming techniques and how to get into the creative brainstorming mindset. So, let's get started!

Essential Brainstorming Techniques for Product (UI/UX) Design

Mind Mapping

Mind mapping creates a diagram representing concepts and their relationships, capturing a holistic view of a topic or problem. It helps you explore different dimensions and connections, providing a structured yet flexible framework for idea generation.

A mind map illustrating connections and ideas
A mind map illustrating connections and ideas

Step-by-step guide on creating a mind map

  • Start by placing the main idea or central concept in the center of a blank page or digital canvas.

  • A branch from the central idea and create subtopics or related ideas using lines or branches.

  • Connect each subtopic to the central theme using lines or branches.

  • Expand further on each subtopic with more specific ideas or details using keywords, short phrases, or images.

  • Allow your thoughts to flow naturally and capture ideas without worrying about rigid organization.

  • Continuously explore new branches and connections as you generate more ideas.

  • Rearrange and restructure your mind map as new insights emerge, refining and developing your ideas iteratively.

Benefits of mind mapping in generating ideas and connections

  • Stimulates logical and creative thinking, helping you make associations and see patterns that may not be apparent.

  • Encourages nonlinear thinking, breaking away from traditional thought patterns and fostering innovative solutions.

  • Enables effective organization and prioritization of ideas, allowing easy rearrangement and refinement.

  • Facilitates clear communication and collaboration in team settings, encouraging contribution and building upon each other's ideas.

  • Enhances problem-solving capabilities by capturing a comprehensive view of the topic or problem.

  • Supports brainstorming by providing a visual representation that sparks further idea generation.

  • Promotes holistic understanding and connections between ideas, leading to comprehensive and well-rounded solutions.

Mind Mapping Tools

Mind mapping tools provide a range of features and functionalities to enhance the mind-mapping process. Here are some popular mind-mapping tools:

  1. MindMeister: An intuitive online mind mapping tool that allows for collaborative brainstorming and easy sharing of mind maps with team members. It offers a user-friendly interface and integration with other productivity tools.

  2. XMind: A comprehensive mind mapping and brainstorming tool with various templates, styles, and customization options. It supports advanced features like Gantt charts, brainstorming, and presentation modes.

  3. MindManager: A professional mind mapping software that offers advanced features such as project planning, task management, and integration with Microsoft Office applications. It provides a range of templates and visualization options.

  4. Coggle: A simple, easy-to-use online mind-mapping tool with real-time collaboration features. It focuses on simplicity and offers a clean interface for creating and sharing mind maps.

  5. Miro: A versatile online collaboration platform that includes mind-mapping features. It enables team members to create mind maps, add sticky notes, and collaborate in real-time. It also offers additional tools for project management and visual collaboration.

  6. Lucidchart: A web-based diagramming tool that includes mind-mapping capabilities. It provides various templates, shapes, and connectors to create visually appealing mind maps.

  7. SimpleMind: A mobile and desktop mind-mapping app that allows you to create mind maps. It offers various customization options, cross-platform synchronization, and the ability to export mind maps in different formats.

These tools offer a range of features to suit different preferences and requirements for web-based, desktop, or mobile applications.


The SCAMPER method is a brainstorming technique that prompts you to think differently and generate innovative ideas. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to Other uses, Eliminate, and Rearrange.

Each component of the SCAMPER brainstorming method offers a unique approach to exploring possibilities and transforming existing ideas into something new and exciting.

The SCAMPER acronym (Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Rearrange)

What does SCAMPER stand for?


Identify elements or components that can be replaced with alternative options, such as materials, colors, or functionalities. Ask yourself, "What can I substitute to enhance the design or user experience?"


Look for opportunities to combine the same ideas, features, or concepts to create something novel. Consider how merging elements can result in improved usability or visual appeal. Ask yourself, "What elements can I combine to create a unique and cohesive design?"


Explore ways to adapt existing concepts, best ideas, technologies, or processes to suit your design goals. Think about modifying and tailoring existing solutions to meet user needs better. Ask yourself, "How can I adapt this concept to make it more suitable for my design objectives?"


Challenge the status quo by making modifications to existing elements. This can involve changing shapes, sizes, functionalities, or interaction patterns.

Ask yourself, "How can I modify this element to enhance its effectiveness or create a new experience?"

Put to other uses:

Explore alternative applications or contexts where your design elements or concepts could be utilized. Think beyond their original purpose and consider other ideas of how they can be repurposed to solve different problems. Ask yourself, "In what other ways can I use this design element?"


Identify unnecessary or redundant elements that can be eliminated without compromising the overall design. Simplify and streamline to enhance usability and clarity. Ask yourself, "What elements can I eliminate to achieve a cleaner and more intuitive design?"


Experiment with rearranging elements to create new compositions or interactions. Consider different layouts, sequences, or hierarchies that can improve the user experience. Ask yourself, "How can I rearrange the elements to create a more engaging and intuitive design?"

Examples of applying SCAMPER in Product (UI/UX) Design

  1. Substitute: Replace traditional navigation menus with gesture-based interactions to create a more immersive and intuitive user experience.

  2. Combine: Merge voice recognition technology with a messaging app to create a hands-free communication experience.

  3. Adapt: Adapt a card-based interface commonly used in social media apps to display product features and information, enhancing user engagement and comprehension.

  4. Modify: Modify the size and shape of interactive buttons to improve accessibility and accommodate different device screen sizes.

  5. Put to other uses: Repurpose a progress bar to display real-time feedback and encouragement, turning it into a motivational tool.

  6. Eliminate: Streamline complex forms by eliminating unnecessary fields and steps, reducing user frustration and increasing form completion rates.

  7. Rearrange: Rearrange the layout of a website's homepage to prioritize key content and create a more visually appealing and user-friendly interface.

Tools for The SCAMPER Method

The SCAMPER method is a creative thinking and brainstorming technique that can be applied using various tools and resources.

While no specific tools are exclusively designed for SCAMPER, you can utilize a combination of different brainstorming methods and creativity tools to facilitate the process.

Here are some commonly used tools for implementing the SCAMPER method:

  1. Pen and Paper: The most straightforward and most accessible tool is a pen or pencil and a blank sheet of paper. This allows you to sketch ideas, jot down notes, and visually map your thoughts during the SCAMPER process.

  2. Whiteboard or Flipchart: A large whiteboard or flipchart provides a spacious canvas for your group, brainstorming sessions, group sessions, and organizing your SCAMPER ideas. It enables easy erasing, rearranging, and collaboration in group settings.

  3. Sticky Notes: Colorful sticky notes are handy for generating and organizing SCAMPER ideas. Write each idea on a sticky note and easily rearrange them on a wall or board to explore different combinations and possibilities.

  4. Mind Mapping Software: Digital mind mapping tools like MindMeister, XMind, or Coggle offer a structured platform for capturing and connecting SCAMPER ideas. You can create branches for each SCAMPER component and expand on each idea within the software.

  5. Idea Management Platforms: Online ideas management platforms like Ideanote, Miro, or Trello provide collaborative spaces where teams can engage in SCAMPER ideation. These tools allow you to capture, organize, and discuss ideas, ensuring effective collaboration and documentation of the SCAMPER process.

  6. Design Thinking Software: Design thinking software, such as IDEO's Method Cards or the Stanford's Design Thinking Toolkit, often includes prompts and exercises to prepare ideas that align with the SCAMPER method. These resources can guide and inspire your SCAMPER ideation reverse brainstorming process.

Role Storming

Role-storming enhances your understanding of user needs and fosters empathy in Product (UI/UX) Design. Unlike traditional group brainstorming techniques and methods, role-storming encourages participants to step into the shoes of different user personas or roles. Immersing yourself in these roles, you can gain valuable insights, generate innovative ideas, and create designs that truly resonate with your target audience.

A group of people engaged in role-storming activities
A group of people engaged in role-storming activities

Steps to conduct a role-storming session

  1. Define User Personas: Identify the key user personas relevant to your design project. Create detailed profiles that encompass their characteristics, goals, and pain points.

  2. Assign Roles: Assign each participant a specific user persona or role to embody during the role-storming session. Encourage them to think and act as if they were that persona, embracing their needs, preferences, and challenges.

  3. Role Exploration: Allow participants to immerse themselves in their assigned roles and engage in discussions or activities. Encourage them to share their perspectives, needs, and expectations, generating ideas that align with the personas they represent.

  4. Idea Generation: Facilitate a group brainstorming session where participants share their insights and ideas. Encourage them to think from their respective roles and contribute suggestions that cater to the identified user personas.

  5. Cross-Pollination: Encourage participants to cross-pollinate ideas by sharing insights and perspectives from their assigned roles. This fosters collaboration and sparks new ideas by blending different viewpoints.

  6. Idea Evaluation and Refinement: Evaluate and refine the generated ideas collectively, focusing on those that align with the user personas and show potential for addressing their needs effectively.

How role-storming can enhance empathy and understanding of user needs

  1. Encourages Perspective-Shifting: Role-storming prompts participants to embody different user personas, allowing them to step out of their perspectives and gain firsthand experience of the challenges, motivations, and preferences of those personas. This helps cultivate empathy and a deeper understanding of user needs.

  2. Challenges Assumptions and Biases: Role-storming challenges participants' assumptions and biases about user behavior and preferences by actively taking on different roles. It encourages them to question their preconceived notions and consider alternative perspectives, leading to more accurate and nuanced insights.

  3. Fosters User-Centric Design: Role-storming focuses squarely on the needs and desires of the user personas being represented. This user-centric approach ensures that design decisions are informed by a deep understanding of the target users, resulting in solutions tailored to their specific requirements.

  4. Sparks Creativity and Innovation: Stepping into different user roles during role-storming sparks creativity by encouraging participants to think outside the box. It promotes rapid creativity from multiple angles, leading to innovative ideas that may have yet to surface through traditional brainstorming meeting methods.

  5. Facilitates Collaborative Problem-Solving: Role-storming sessions involve multiple participants, each representing a different user persona. This fosters collaboration as participants share insights, perspectives, and ideas from their respective roles. The collaborative nature of role-storming encourages diverse thinking and promotes creativity and collective problem-solving.

Tools used in role-storming

  1. Persona Profiles: Creating detailed persona profiles that capture the user personas' characteristics, goals, and pain points being explored is essential for effective role-storming.

  2. Worksheets or Templates: Providing participants with worksheets or templates that guide them in exploring and documenting their experiences and insights as they assume different roles can enhance the structure and effectiveness of role-storming sessions.

  3. Facilitation Materials: Facilitators may use whiteboards, flipcharts, or presentation slides to guide the role-storming session, capture ideas, and visually represent user personas and their associated insights.

  4. Collaboration Tools: Online collaboration platforms like Miro, Trello, or Google Docs enable remote teams to engage in role-storming sessions. These tools facilitate the sharing and organizing of ideas, ensuring seamless collaboration and documentation.

  5. Sticky Notes or Index Cards: Using sticky notes or index cards allows participants to jot down ideas, insights, and observations during the role-storming online brainstorming session. These can be easily rearranged, grouped, and shared to stimulate discussion and idea generation.

Reverse Thinking

Reverse thinking is an unconventional brainstorming technique that involves challenging assumptions and approaching problems from an opposite or counterintuitive perspective.

It encourages you to question the status quo and flip traditional thinking. By doing so, reverse thinking opens up new possibilities and can lead to innovative and creative solutions that may not have been considered otherwise.

Reverse Thinking
Reverse Thinking

The benefits of reverse thinking are twofold. Firstly, it breaks free from the constraints of conventional thinking, allowing you to see problems from fresh angles. This stimulates creativity and promotes "out of the box" ideas.

Secondly, reverse thinking helps uncover hidden assumptions and biases limiting your perspective. By consciously challenging these assumptions, you gain a deeper understanding of the problem and discover alternative paths to explore.

Applying reverse thinking to challenge assumptions and find innovative solutions

To apply reverse thinking, identify the underlying assumptions associated with your problem or challenge. Then, deliberately challenge those assumptions by asking questions like "What if the opposite were true?" or "How can we achieve the opposite result?" This prompts you to explore unconventional perspectives, evaluate ideas, and break free from preconceived notions.

Rever thinking reveals new insights and alternative solutions by flipping assumptions and reframing problems. It encourages a shift in thinking patterns and prompts you to consider unconventional approaches that may lead to breakthrough innovations. Embracing reverse thinking also encourages risk-taking and fosters a culture of innovation within your organization.

Case studies demonstrating the effectiveness of reverse thinking in Product (UI/UX) Design

Case Study 1:

Apple's iPod When Apple introduced the iPod, they challenged the assumption that portable music players should have physical buttons and complex interfaces. By applying reverse thinking, they simplified the design and introduced the revolutionary click wheel, enabling users to navigate their music library easily.

This innovative approach transformed the portable music industry and set the stage for Apple's dominance in the market.

Case Study 2:

Snapchat's Disappearing Content Snapchat, a popular social media platform, applied reverse thinking by introducing the concept of disappearing content. In an era where permanent social media posts were the norm, Snapchat challenged the assumption that content should be permanent.

By allowing users to send photos and videos that would disappear after a short period, Snapchat created a unique and engaging user experience. This approach appealed to younger demographics who valued privacy and authenticity, leading to the platform's rapid growth and success.

Six Thinking Hats

The Six Thinking Hats is a technique developed by Edward de Bono that helps individuals think from different perspectives.

Each "hat" represents a different thinking style or approach, allowing teams to explore ideas, solve problems, and make decisions more effectively.

The six hats include:

Six Thinking Hats
Illustration of the roles in The Six Thinking Hats technique

White Hat:

Focuses on facts, data, and information.

Red Hat:

Represents emotions, feelings, and intuition.

Black Hat:

Encourages critical thinking and identifies potential risks and challenges.

Yellow Hat:

Represents optimism, positive thinking, and benefits.

Green Hat:

Stimulates creativity, generating new ideas and possibilities.

Blue Hat:

Facilitates process control, managing the thinking session and overview.

How to use the Six Thinking Hats for brainstorming

Assign each participant a specific hat and ask them to think exclusively from that perspective. The facilitator can guide the group discussion here, switching between the hats to explore different aspects of the problem or idea.

This approach encourages focused thinking, prevents bias, and allows the group to consider multiple angles before reaching conclusions.

Examples of Six Thinking Hats Brainstorming

A UI/UX design team brainstorms ideas for a new website layout. Each team member can put on a different hat:

  • The White Hat thinker gathers data on user behavior, market trends, and competitors' websites.

  • The Red Hat thinker expresses their ideas and preferences regarding the design.

  • The Black Hat thinker critically evaluates potential usability issues and areas of improvement.

  • The Yellow Hat thinker highlights the proposed design's positive and potential benefits.

  • The Green Hat thinker generates innovative design ideas, exploring unique approaches.

  • The Blue Hat thinker manages the process, ensuring everyone's perspectives and ideas are heard and guiding the discussion toward productive outcomes.

Using the Six Thinking Hats, the next team leader can thoroughly analyze the design problem from various angles, get as many ideas as possible, consider different viewpoints, and arrive at a well-rounded and innovative solution.

This technique provides a structured framework for effective group and individual brainstorming techniques and decision-making, promoting more comprehensive and balanced thinking.

SWOT Analysis

A SWOT analysis is a strategic planning tool that helps assess a project's strengths, weaknesses, opportunities, and threats.

When applying a SWOT analysis to a design project, such as the development of a mobile application, you can follow these steps:

SWOT Analysis
A four-quadrant matrix with strengths, weaknesses, opportunities, and threats
  1. Identify the strengths of the project. These could include a unique concept, a talented design team, or access to advanced technology.

  2. Recognize the weaknesses or limitations of the project. These could involve time constraints, budget limitations, or insufficient expertise in certain areas.

  3. Explore the opportunities available for the project. Consider factors such as emerging market trends, target audience needs, or potential collaborations with industry partners.

  4. Identify the potential threats or challenges the project may face. This could involve intense competition, changing user preferences, or technological obsolescence.

Examples of SWOT analysis brainstorming

Now, let's apply the SWOT analysis specifically to a mobile application design project:


  • Unique and innovative concept for the mobile application.

  • Skilled and experienced design team with a strong track record.

  • Access to advanced technologies and tools.


  • Limited budget for development and marketing efforts.

  • Tight project timeline and potential resource constraints.

  • Lack of expertise in specific areas, such as backend development or usability testing.


  • Growing demand for mobile applications in the target market.

  • Emerging technologies that can enhance the user experience.

  • Potential collaborations with industry influencers or strategic partners.


  • Intense competition from existing mobile applications in the market.

  • Rapidly evolving user expectations and preferences.

  • Potential legal or regulatory constraints in the industry.

By conducting a SWOT, for example, you might leverage the unique concept and skilled design team to create a standout user experience, seek cost-effective solutions to overcome budget limitations and stay updated on emerging technologies to stay competitive.

Learn more about leveraging collaboration with Brave Achievers for creative design solutions in our article "Innovation Through Collaboration: Partnering with Brave Achievers for Creative Solutions in Design."

Overall, a SWOT analysis provides a structured framework to evaluate the internal and external factors influencing the success of a design project.

By brainstorming based on the identified SWOT factors, you can make informed decisions, optimize project strategies, and increase the chances of a successful mobile application design.

How To Get Into The Creative Brainstorming Mindset

Getting into the creative brainstorming mindset is essential for generating innovative ideas.

Here are a few first few ideas and tips to help you tap into your creative potential:

brainstorming mindset
A person in a relaxed and creative environment

Embrace a Positive and Open Mindset: Approach the brainstorming exercise with a positive attitude and an open mind. Be willing to explore new possibilities and suspend judgment on ideas initially.

Create a Stimulating Environment: Set up a brainstorming space that inspires creativity. Use visual aids, colorful materials, and comfortable seating arrangements to foster a relaxed and inviting atmosphere.

Encourage Diverse Perspectives: Invite diverse individuals with different backgrounds, expertise, and perspectives to contribute ideas to the brainstorming session. This diversity can spark fresh ideas and unique insights.

Engage in Warm-up Activities: Begin the brainstorming session with warm-up activities that encourage creative thinking. This could include brainstorming games, icebreaker exercises, or creative exercises like drawing or mind mapping.

Utilize Brainstorming Techniques: Employ various brainstorming techniques, such as mind mapping, SCAMPER, role storming, or the Six Thinking Hats, to stimulate different ways of thinking and generate a wide range of good ideas.

For a more detailed guide on cultivating a creative mindset in UX design, check out our article 'How to Cultivate a Creative Mindset in UX Design.'


Now that you have learned about various brainstorming techniques and how to foster a creative mindset, it's time to implement them. Implement these effective brainstorming techniques in your projects and see their positive impact on your ideation process and outcomes.

At Brave Achievers, we understand the importance of creative brainstorming and its value to businesses and projects. That's why we offer our expertise in product design services.

By partnering with Brave Achievers, you gain access to our dedicated design squads and agile project management methodologies, ensuring that your projects are completed on time and within budget. We are committed to helping businesses and projects like yours create innovative and user-friendly products that resonate with your target audience.

If you're ready to bring your ideas to life and take your design projects to the next level, you should partner with Brave Achievers. Contact us today to embark on a journey of innovation and success. Together, let's turn your great ideas into reality.

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