In today’s world, CEO of organizations and entrepreneurs alike have realized just how crucial users' satisfaction is to the survival of their businesses. Little wonder there is now a proliferation of digital products to meet as many users’ needs as possible. In this regard, User Experience design, also known as UX Design, has become a fundamental tool in every production process.
User experience (UX) refers to the overall interaction of a user with a company’s digital product (Website or application) and the level of gratification they derive from using that product. UX designers focus on promoting the product's usability, accessibility, and attractiveness so that users can have a seamless and pleasurable experience.
Aside from ensuring customer satisfaction, investment in UX design has over time proven to be a smart and very profitable one for brand custodians. According to findings by Forrester, on average, every $1 invested in UX brings $100 in return, an ROI of a whopping 9,900%. Also, according to the findings, a well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield up to 400% conversion rates. These are mind-blowing statistics, aren’t they?
However, with those jaw-dropping figures, it is imperative to note that user experience design remains a user-centric process. Therefore, it is left for the designer to think up ways to balance the business goal and the user needs in a way that one is not lacking at the expense of the other.
Moreover, UX Design helps boost product prominence in terms of SEO ranking. Since the overall goal of Search engines is to provide information in a fast and easy-to-access way, the load time or page speed, responsiveness, and user-friendliness of the URL structure all impact how search engines rank a product. That means a well-thought-out UX design will result in a great and favorable SEO ranking.
Importantly, excellent UX design helps to foster brand loyalty. Brand loyalty is the positive feelings towards a brand and dedication to repeatedly purchasing the same product or service. It gives brands an edge over their competitors in that the users would most times share testimonials of their experience with others. The findings by Forrester suggest that 23% of customers who had a positive experience told ten or more people about it.
User Experience design plays a considerable role in the noticeability of any product or service. Producers and service providers are out to make an unforgettable first impression on their users. They know that many of their businesses rely on how appealing their websites and apps are, but a lot of them cannot help themselves, but UX designers can.
You, too, can begin your User Experience design journey by simply signing up to participate in our forthcoming GoCreate virtual BootCamp, which connects you to versatile employers seeking your diverse talent.