What is Usability Testing?
It took Unilever 45 generations and 449 designs to create the perfect nozzle for dispensing washing powder. Sir James Dyson created 5127 prototypes of Dyson’s dual cyclone technology before he successfully created the right fit to go into the vacuum cleaner. For these examples, arriving at the final version of their products which worked successfully for consumers, Unilever and Dyson conducted numerous tests to measure usability.
USABILITY TESTING FOR BEGINNERS
Usability testing can be defined as an evaluation technique where a group of real people test your app, website, or product in many ways. From signing up as a beta tester for a new app on play store, to sampling early users' opinion of a new website, usability testing can take any form. These tests help to cancel out presumptions and get essential information or data on the user experience.
Usability testing is important in modern businesses to help create valued products.
Why design thinking works
According to the stats provided by the Design Management Institute in 2016, companies such as Proctor and Gamble, Apple and Ford outperformed the Standard and Poor’s 500 by a mind-blowing 211%. These design-led companies are able to do so well because they apply design principles to strategies and innovations.
Innovations have shifted from being engineering-driven to design-driven and from market-focused to user-experience focused. Design thinking is now the foundation for organizational change and effective strategic development.
Three things to look out for on a new Project Management task
As a project manager, you are constantly in search of new ways and methods that will make work easier, faster, and effective. Every task is unique. So, you need to thoroughly understand the nature of a task before you can resolve it effectively.
As a project manager, you want to be sure that the adopted method is familiar to your team, relatable to your stakeholders, and effective in delivering a high-quality product.
5 ways to plan User Testing
Testing, which is the last stage in the design thinking process entails getting a prototype to real users to try out. To create user-friendly products, prototyping and testing is crucial.
Here are 5 recommended ways to plan user testing:
1. Allow your participants compare alternatives: it is much easier when participants have several prototypes each with a change in variable to try out. They can easily tell you what they like and dislike.
2. Show, don't tell: let your participants feel and experience the prototypes on their own. Focus on observing their reactions.