Have you ever bought a product or service but it could not fulfill the need for which it was designed for? This is what happens when the product designer cannot empathize with the need and thought of the final consumer.
It is imperative as a good design thinker to empathize and have a deep understanding of the people you are designing for.
The most terrifying question, perhaps, in product management is how do you know that you are making the right product? Managers understand that the moment a product does not satisfy the end-user, that product and the entire process that led to its creation, has been a total waste of resources, energy, and time.
Worry less about definitions. They come along eventually. You must however understand the basic tenets of User Experience. To a UX designer, everything begins with empathy, it is held up in the middle by collaborations and feedbacks, and ends with user satisfaction. Hopefully, that wasn’t too much to take-in… was it?
Design is all about beauty. It has to be attractive. That “ease” kind of attractive. Beauty is many things, but never confuse beauty with stress. People naturally prefer things that are easier to use. If it is easy, it is attractive.
Nonetheless, attraction is user defined. And as a UI designer, it is your duty to figure out what attracts people and implement that in a computer interface.
302 Washington Street #150-2285 San Diego, California, CA 92103 Donations are 100% tax deductible, less value of benefits accepted. Brave Achievers Academy Program, is a program funded through The Lighthouse International, USA - under the 501C umbrella of The Cause. The Cause Inc. is a registered 501(c)(3) in the state of Oregon. Federal Tax ID #06-1670270. Pursuant to Internal Revenue Service regulations: No goods or services are provided in exchange for donations to The Cause.