Tips on How to Evoke Emotions with Design.
Carolyn Mitchel, the Sales Director at Style Library Contract opines that every design evokes emotions regardless of its execution. Hence, the need for designers to understand emotions and how to evoke them in designs.
Designs are more of images and styles than they are of words. They are pictorial representations, and these pictorial representations are meant to interpret an idea or a concept, thus, the designer would have to create the design in such a way that users can feel the words the image is trying to pass across, then it can be rightly interpreted, a good feeling gives a good interpretation while a bad feeling gives a bad interpretation.
This implies that a Design can evoke Joy, Sadness, Hope, Despair, Confidence, Guilt, Anticipation, Hopelessness etc. depending. To elicit positive emotions, the designer must pay attention to details and know his target audience. A skull and bone design without the two crosses over it can be interpreted as a motivation for violence when you actually meant to pass a message of shunning violence.
So, the question is, how can you evoke emotions with your Design?
Design is beyond putting color and styles together. It deals with shaping people’s mindset and ideologies about things. A design can re-orientate people about an event; thus, it is an art that must be given due diligence when learning. You can learn the details of design at GoCreate USA Product Design Bootcamp, sign up to join our Bootcamp waitlist.