Ideation requires thinking out of the box, it involves much thinking, and when not properly done, there can be conflicts of thoughts with no defined method on how to separate them.
According to Nielsen Norman Group “Ideation is the process of developing a broad variety of ideas on a specific topic, with no intention to criticize or analyze them.”
Ideation involves both Divergent Thinking and Convergent Thinking, Divergent thinking allows you to come up with a variety of solutions while Convergent thinking entails analysis and allows you to choose the best solutions for solving the problem.
Here are some steps to follow in order to have a successful Ideation Process :
2. The Worst Idea Trick: Coming up with the lowest possible suggestions relieves the pressure of making the right decisions. It is easier to make the right decisions when you’ve explored the wrong decisions you can make, it also gives direction to your thoughts.
3. Narrow down best ideas: Here, you apply the convergent thinking, the goal is to narrow down the ideas generated to the ideas which will eventually form potential solution, each person can explain their ideas in a convincing manner, since design is human-centered, ideas can be chosen based on their technical feasibilities and their user value.
4. Review Assumptions: This is like trouble-shooting through the design, ask questions about all the assumptions you’ve created for the problems and their solutions, this will help in thinking twice about the product and the solution it proffers.
5. Rank the final Ideas: By now, you should have your ideas filtered to few useful ones, you can now rank the ideas you have to have a priority list or order of importance, you can do this by creating a comparison table, based on the expectations of the design.
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