Why testing is important in design thinking
Often, people tend to associate design thinking with tech, and tech startups. But in a sense, every business can benefit from design thinking. Who would not want clarity of plans, precision in executing a plan, and defined direction?
Design thinking is the process by which design concepts are developed and these concepts can be plans for product, machines, services, and buildings.
At the center of the design thinking process lies the testing stage. This is where you get to find out if the intended user of your product finds your product useful before its official launch. This last of five (5) stages in the design thinking process doubles as user assessment and feedback.
Testing is your final chance at perfecting your product. At the testing phase, the product meets real users for a grand assessment.
After nine years of working tirelessly behind closed doors and having raised over $3.5 billion (about $11 per person in the US) in funds, Rony Abovitz, CEO of Magic Leap Inc. is resigning, and this is connected to the failed project Magic Leap.
Magic leap, the augmented reality headset hyped to contend with Apple, lost its credibility as soon as investors found out that their opinions, no longer mattered – the inventor will do what he feels is appropriate.
Many times, tech startups and teams rate vision over strategy. The CEO doubles as the chief evaluator of the overall progress. They determine all upgrades and downgrades.
Nothing kills a product idea faster than isolation.
Great products are a result of thorough investigation, skilled prototyping, and rigorous testing. Your strategy is as important as the vision i.e., the idea of the product.
In simple words, user assessment is a big part of your strategy.
When you overlook user feedback, there is a high possibility that the iterative process will fail. You need feedback to identify loopholes and improve the prototype. Feedback is never going to be “nice” or positive all the time. Feedbacks can come hard and sharp; you must be able to process these feedbacks as feedbacks and nothing more than that.