What is ideation?
Good ideas are rare, and great ideas are rarer still. It takes a “conditioned” environment to influence thoughts that provoke great ideas. Every product, business, or campaign starts with an idea, and most times, generating ideas can be a challenge.
Ideas are sensitive.
The preceding stages of design thinking are designed to “condition” the environment for effective ideation. In a way, you can say that ideation is rightly fixed as the third stage of the five stages in design thinking.
Ideation is often called the thinking process. It means generating ideas and solutions through sessions. Large quantities of ideas are generated, filtered, and cut down into the most practical and innovative ones to inspire new and excellent solutions and products.
For ideation to be effective, the problem or the gap you seek to fill must be spelled out. This must have been done in the previous step, the define phase. In this phase, the right questions will be asked, and you must go beyond the obvious solutions. Unexpected innovations will be uncovered, and there should be varieties in options.
How to set up an ideation session
There are many techniques for ideation such as brain write, brainstorm, scamper, worst possible idea, etc. The goal is to create as many problem solutions as possible, test and investigate the ideas so that you can come up with the best way to solve the problem.
When coming up with several ideas, it is very easy to veer off the main point because you want to think outside the box and be open-minded. It is then essential to follow a guide.
Remember to have fun during ideation. Great ideas are not synonymous with “serious” brainstorming. Relax your team; the best ideas are accidental.
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