Thinking like Users
According to Marketing Week, 83% of marketers placed customer experience in a more prominent role than they did five years ago. Only 30% put advertising in the most central position, underscoring the importance of thinking like users rather than brands. This shows that learning to see through a user's eyes is invaluable to businesses even in 2021.
It is essential to understand customer needs. Having a solid grasp can either create problems or make breakthroughs for your business.
User experience has to do with psychology in many ways. Understanding user behavior and emotions help companies identify and find solutions to fundamental problems they would have otherwise not noticed.
HOW TO THINK LIKE A USER
"What features are you most interested in?"
"What led you to this purchase or site?"
Interactions like these can help identify unknown pain points.
5 REASONS YOUR BUSINESS NEEDS USABILITY TESTING
Usability testing is necessary for your business to thrive online. You could have the most experienced UX team and still have problems after a product's release. Why? Because there was no actual user perspective.
You need to understand that you are not your user.
"If the user can't use it, it doesn't work." - Susan Dray
Below are five merits of investing in usability testing as a business.
When you access products from a user perspective, you create satisfying solutions for both the user and your business.
According to smashing magazine, every user's interaction with your website is a story where they find themselves on a journey. If you see the journey from their perspective, you can better understand what they need at each step and align your goals with theirs.
You can learn more about user experience at our upcoming UX Design Bootcamp. Fill in the embedded form to get started.