Pro Tips on How to Grow your Business on Instagram
Business in the 21st century is largely done on social media. It has shifted from conventional TV adverts and radio jingles to social media ads. Research has revealed that 92.1% of US marketers in companies larger than 100 employees use social media for marketing purposes. It was also reported that 73% of marketers believe social media marketing has been highly effective for their brands.
Thus, a goal-oriented business owner will pay attention to the use of social media. Instagram is one of the popular social media platforms today. Although it is a photo-video sharing app, it has become a marketplace for businesses. Instagram started in 2010 and now boasts of over one billion active monthly users and 700 million daily users. The most important Instagram stat for business is that 72% of Instagram users have purchased a product or service they saw on their feed. This makes Instagram a good spot for your business. The first question you want to answer as an entrepreneur is, why is Instagram good for your business?
Why is Instagram Good for Business?
Instagram has proven to be an effective tool for businesses seeking to increase their online presence and the visibility of their products. Instagram has also been business-oriented in how they render their service to users. There are also opportunities for visual advertisements and sponsorship on the app.
Benefits of Running your Business on Instagram
Instagram has lots of benefits for startups. The video-photo sharing feature presents them with creative ideas on how to advertise their products. There is an opportunity for small businesses to start from scratch and grow into big businesses if they know the right thing to do
Related : Latest 2022 Guide to Facebook Engagement
Pro Tips to Scale your Business on Instagram
1. Optimize your bio
Your bio is the only place on the Instagram app where you can share a clickable link. You can keep a fixed link to your profile or change it to reflect current content. Link-in-bio tools can help you use the link more strategically by transforming it into a catalog of resources.
How to optimize your bio on Instagram
2. Instagram Stories
Instagram story is a feature that allows you to post photos apart from your profile. The photos only last for 24 hours and it allows others who may have the same likes as you to see your content. This feature is good for your business. The Instagram algorithm makes your stories visible to even those that you share mutual friends. You can use this to your advantage by posting relevant business content.
Features of Instagram stories
A good feature of Instagram stories is the "type mode", which allows you to include text in your photos. You can add text that better explains the photo or video so that it resonates well with the audience.
Another one is the tags within the stories. you can share a testimony from one of your customers and include the tag to that product in your story. These tags are active such that when prospective customers click on it, they can buy directly from you.
Other features include direct messaging within a story, 15 seconds video recording image viewing for 10 seconds.
3. Turn Existing Posts into Ads with Ads Manager
You can now turn existing posts into ads using the Ads manager. You will manage your Instagram ads using the Facebook ads manager since they belong to the same parent company. You can watch out for your posts with high engagements and turn them into ads including the shopping details.
You can check this guide to running Instagram ads.
4. Use your Industry's hashtag
Using your brand's hashtag in your bio is great, but it will not do much as using your industry's hashtag. Your industry's hashtag is what the general populace will be familiar with. For example, if you sell female wears, what is that popular general hashtag that those that sell female wears use? Include that in the photo caption for your business. This will make your brand discoverable when people search for that hashtag.
5. Use Insights to track your Analytics
You can use Instagram Insights to track your growth. On each post, click the "view insights" button, you will be able to see who liked your posts, how they got to your post, the links they have clicked. This will better inform you on what to post to engage users and how to post it.
Social media marketing is the new face of marketing, and Instagram, among others, plays a leading role. Its developers are constantly adding new features to the app to satisfy business owners.
Business owners should therefore leverage these features and make the most out of this business-optimized application.