What is prototyping in design thinking?
In the early years of technology, inventors rode on the theme that people do not know what they want until they are presented with it. Inventors doubled as philosophers, and they mainly relied on their intuition. Fast forward to now, technology is taking an all-inclusive route. Imagination is no longer exclusive to inventors. People know what they want, hence, the age of human-based solutions.
Tech startups are faced with the daunting task of keeping up with insatiable but specific human demands. As a result, prototyping and testing have become necessary for a product to succeed. You need user validation of your product to be sure that you are on the right path. Prototyping is the fourth stage in the five stages of design thinking that allows you to test your ideas fast, spot errors, and improve your product before launch.
What is ideation?
Good ideas are rare, and great ideas are rarer still. It takes a “conditioned” environment to influence thoughts that provoke great ideas. Every product, business, or campaign starts with an idea, and most times, generating ideas can be a challenge.
Ideas are sensitive.
Thinking like Users
According to Marketing Week, 83% of marketers placed customer experience in a more prominent role than they did five years ago. Only 30% put advertising in the most central position, underscoring the importance of thinking like users rather than brands. This shows that learning to see through a user's eyes is invaluable to businesses even in 2021.
It is essential to understand customer needs. Having a solid grasp can either create problems or make breakthroughs for your business.
User experience has to do with psychology in many ways. Understanding user behavior and emotions help companies identify and find solutions to fundamental problems they would have otherwise not noticed.
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