How AI is changing marketing and SEO [How to use it in your business]

How AI is changing marketing and SEO 
​[How to use it in your business] 

How AI works for your business | Brave Achievers

​Humans and their needs are increasingly demanding. Business managers now need to rely on tech designs to satisfy these needs. While emerging machines and software may have made life easier, they may not successfully cater to their changing emotional needs without employing Artificial Intelligence.  

What is Artificial Intelligence? ​

Artificial Intelligence (AI) is a term used to describe machines that are programmed to carry out tasks associated with human intelligence.  

​At the mention of AI, people are quick to infer or mention Robots. Artificial Intelligence has since advanced beyond robots. Software like Siri, Alexa, and Grammarly are examples of rising AI. These machines are capable of reasoning, giving meaning, processing data, learning, and providing accurate information based on experience. ​

Artificial Intelligence (AI) and Marketing ​

For every potential customer, there are millions of service providers or companies that can cater to their problem(s). Some, more than others, can even offer a more unique solution tailored to meet your specific or exact needs. However, time seems to be against everyone. Both businesses and consumers know this. Business managers are engaging artificial intelligence to take over tasks and deliver them efficiently. 

As a result of this, businesses are leveraging both deep learning and machine learning to offer value to their customers. Deep learning is a machine learning technique that teaches computers to reason logically. The automotive industry, medical laboratories, Aerospace, and manufacturing companies have tapped into deep learning. So, when next you find yourself in a driverless car or get an automated warning to stay within a safe distance around heavy machinery, you have just experienced the power of deep learning. Machine learning is a type of AI that enables systems to perform tasks that are commonly associated with humans. Simply put, machine learning solves problems like humans.  

​Your social media feeds and search engine's suggestions that match your interests are run by machine learning algorithms. This means that business managers know what you need. Knowing your needs shows that they might know the best ways to fulfil them. 

Artificial Intelligence and SEO

The shift from the traditional marketing approach to human-centered design has put businesses on their toes. Entrepreneurs can no longer assume to know the users' needs. Rather, they have to ask them by researching how to best meet their needs. One of the ways businesses know what people need is by finding out what they are looking for on search engines like Google. This will help them design software and write content to meet these needs. Then they make it accessible by showing up on the search engine results page (SERP). 
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While most business managers focus on Keywords, some informed entrepreneurs are using other SEO strategies to market their products to their consumers. This is where Artificial Intelligence is involved. It filters results to match the intent of the user. Keywords are very important. But if you are looking to up your game, Keywords will not be enough. Perhaps you need to optimize your website using AI.  ​

​How to Use AI to Improve Your Business

Have you experienced the satisfaction and excitement that comes with speed? From driving a car or having your query resolved by customer service in seconds, to enjoying a responsive website. Time is of the essence. 
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Artificial intelligence is copying the behaviors of humans and doing them faster and more accurately. The following are some of the ways to use AI for your business: ​

1. Adopt AI in Customer Service 

This is already an existing operation in some industries. Call centers have been using automation to attend to some basic inquiries that customers have. The old system of waiting in line for minutes or even having to call back out of frustration is gone. Customers now have most of their complaints attended to in seconds by simply following a prompt. And unlike humans, they are available 24/7.
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You may also design a chatbot for your website that would provide solutions to frequently asked questions, email automation systems, etc. If executives have to attend to customers without the help of AI, it will cost them more money. How? It is simple. They have to employ additional hands to stay up at night to attend to customers.  

2. Use AI to Generate Revenue

Analyzing customers' needs based on their past purchases, AI will help predict their next purchase and personalize their ads and suggest products to them. By doing this, you will have figures for the specific products you should offer them. It will also allow you to balance your inventory.  
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Using AI makes your tasks faster and most of the time free from errors. If you can provide quality service in seconds when others take minutes or even hours, you are already stepping ahead. ​

3. Improve User Experience with AI 

Retaining customers and attracting potential ones are the results of a good customer experience. If your app makes it easier to complete a task compared to others, customers will spend more time using it. They might even recommend it to others.  
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Google docs have an AI feature that corrects grammar and spelling. Grammarly detects errors, corrects grammar usage, and suggests synonyms for words. Gmail AI feature suggests words, corrects errors and generates auto-responses to emails for users. A combination of ease and speed.  

4. Personalize Campaigns and Ads ​

Getting zero attention or zero conversion to sales can ruin a business. Artificial Intelligence will help analyze your customers, filter customers that are likely to make a purchase and drive personalized ads to them based on their search history. Receiving personalized ads will often influence their purchasing decisions. AI is also capable of curating and generating content and presenting it to the right audience. 

​Final Thoughts

Artificial Intelligence is rapidly changing the way businesses approach marketing strategies and SEO. Unfortunately, many find the entire process to be hard. It is therefore advisable to seek companies that specialize in using AI to promote businesses.  

Small businesses, however, may not be able to afford specialists due to the cost of resources. No worries, you can do it yourself or divide the tasks among members of your team. There are a few AI tools online that will help your AI journey. Grammarly, Zendesk, Gong.io, Salesforce Einstein, Tamr and Quill etc. are some of the useful ones. If you can put in the work, results are guaranteed.  
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You can use Google to research what AI software can help your business. The most important thing is not to be left behind while other businesses are growing very fast.