A Realistic Approach to SEO for Solo Entrepreneurs
Establishing a business goes beyond creating values. As an informed entrepreneur, one of your major concerns is your business visibility. You will agree that in a world full of competing brands, some businesses are drowning online while some are constantly at the top of every search engine. How do you position your business site online so that it becomes visible to your target audience? How easily can your potential customers find your website?
Some entrepreneurs have hacked the use of search engine optimization (SEO) to promote their businesses. If you do not already know how then this article is for you.
What is SEO?
Search engine optimization (SEO) is a strategy used to position your website so that it ranks higher on search engines like Google and becomes more visible, among others.
For example, when a person searches for a topic of interest online or even a product, they are most likely going to click on the first two top results. The higher up your content gets, the better your visibility.
The good news is that SEO is free. You do not have to pay for your page to rank higher on Google. It is organic. You simply have to put in the work.
On-Page SEO and Off-Page SEO
As a business, optimizing your website is not entirely within your control. It goes beyond the quality of the content on your page. A top-ranking website is a product of On-page and Off-page SEO.
On-Page elements are the things people can see on your page. This would include: the content, title tags, internal links, URLs, alt tags, etc. Off-page elements on the other hand are the links to your site from other sites, promotions, etc.
All of these may seem hard to comprehend especially if you are not familiar with the technical aspect of digital media but I am going to make it as simple as possible.
How does SEO work?
To utilize a tool, you must first understand how it works. Google, Yahoo, or other search engines use algorithms to select what type of page or content they deliver for any topic of interest that you type into their search section.
Google for instance uses thousands of factors to rank pages or websites. If your page emerges number one on the SERP (Search Engine Page Results), congratulations, you have successfully beaten thousands or millions of websites with similar content to reach there. Perhaps, your website is getting loads of traffic (the number of people that visit your page), engagements, and or links from other websites direct more people to your page.
Your content also plays a huge role in determining how high your page ranks on search engines. Does your website contain content that is relevant to what people are currently searching for? Likewise, your HTML- the code in which your webpage is written. Your webpage HTML should be structured in such a way that keywords are inserted into the title, header of the page, and URL.
How does SEO impact your business?
Billions of people use search engines and because they usually have specific things in mind that they are looking for, you become their point of interest when you show up at the top of the SERP. Simply put, you are their answered prayer.
Remember that SEO is a marketing tool. You are trying to get your brand to reach an increasing number of potential customers. That is exactly what search engine optimization will do for you. It will make your content visible to a lot of people. The higher the number of traffic your page gets, the more likely they are to convert to buyers.
When people search for products and services online, they rely on the search engine to bring them quality and reliable results. Your website appearing at the top of the Google results page simply puts users at ease. They know that they can trust your brand because Google ranks your website higher than the others.
It is important to create relevant and useful content for your potential users. More than you want to rank high on Google, you want people to engage your content. A good user experience encourages people to spend more time on your page and the longer they stay, the higher your chances of converting them to customers.
How can Solo entrepreneurs use SEO to their business advantage?
It is not enough to create content. Anyone can do that. What sets your content apart is the intention with which it is written. As an entrepreneur, the sole purpose of SEO is to build your digital authority, position it at the top of search engines to generate sales. To do this successfully, you need to find out what people are looking for online. Tools like Google Search Console and Soovle will help you to assess keywords that people use when searching for products or services that you offer.
Once you find your keywords, you can go ahead to infuse them strategically into your webpage content. This will help your business visibility.
Many people are quick to think about keyword density when it comes to SEO. You must never forget that your content is targeted at humans. They need to connect with your brand and gain satisfaction from what they consume on your page. Useful content will prompt a user to engage.
Premium User Experience
Apart from designing an aesthetically pleasing page, it must be easy to navigate. If your website frustrates visitors, takes forever to load, or redirects them to an error page, you may be on your way to the internet archives.
Now that you have a website with a good user experience, you should look into what happens off your page as an entrepreneur. Investing in promotions and ads that would prompt people to share your links or redirect them to your page from other websites will increase traffic to your business site.
Ranking high on search engines builds a powerful reputation for businesses. However, entrepreneurs should know that these search engines' algorithms are continuously shifting. It is therefore important for business owners to stay up to date with the changing algorithm.